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Where computer vision and field AI fit into retail execution.

Technology is most useful when it helps field workers capture the right evidence and resolve the right exceptions.

TRADR LOOP editorial • 5 September 2026

Start with a defined task

Decide what the field worker needs to observe or complete before deciding what an image should prove. The task, image requirements and acceptance standard should refer to the same brief.

Use computer vision with review

TRADR LOOP uses computer vision as part of its retail technology capability. Discuss the image-based assessment required for your campaign and how review handles unclear images or exceptions. No universal accuracy figure is claimed here.

Give field workers relevant assistance

AI field assistance can support access to task guidance and help identify questions that need escalation. Scope the guidance to the campaign so assistance relates to the work in front of the field worker.

Ask for a scoped demonstration

Bring a sample brief and explain the evidence your team needs. Request a discussion of the workflow, review process and acceptance criteria. Use approved or anonymised material for any demonstration.