People. Retail. Possibility. Built for trade in South Africa.
FOR FMCG BRANDS & TRADE MARKETING TEAMS

Your brand plan.
Working in trade.

Merchandising, promotions and retail execution for modern trade and local & traditional trade. Connect the campaign objective to the work on the ground—and the evidence your team needs.

See our technology in action
Illustrative South African retail field work
START WITH THE COMMERCIAL OBJECTIVE

What needs to happen
in your stores?

Improve presentation. Bring an activation to life. Understand execution gaps. Choose the work your brand needs and build a scope around it.

01

Merchandising & visibility

Your brand needs more than a visit on a schedule. It needs the agreed products, presentation and promotional materials checked in the stores that matter to your campaign.

  • Shelf presentation
  • Availability observations
  • Promotional visibility
  • Store follow-through
See the service & deliverables
02

Promotions & shopper activation

Connect campaign ideas to practical in-store activity: a clear message, the right environment and field work designed around what shoppers should see, understand or do.

  • Campaign planning
  • Shopper engagement
  • Sampling readiness
  • Activation reporting
See the service & deliverables
03

Retail execution & intelligence

Combine store assessment, separately scoped corrective work and evidence review to help your team understand the gap between a campaign plan and its execution.

  • Store assessment
  • Execution planning
  • Computer vision & field AI
  • Verification & review
See the service & deliverables
BUILT AROUND YOUR CHANNEL

The right work for
the right trading environment.

Modern trade

Supermarket and formal retail briefs built around agreed shelf standards, campaign placements, access requirements and store-level tasks.

Local & traditional trade

Local shops, main-market outlets and wholesale environments. Define the outlet mix, geography and practical route before setting the delivery plan.

Your category, your brief

Solutions for beverage, bakery, snack, confectionery and other FMCG brands. Shape the activity around how your category is bought, presented and promoted.

PEOPLE + TECHNOLOGY

See the work.
Understand the next move.

Photo and video capture become more useful when they connect to a clear task, a configured standard and guidance the field team can act on.

0102
VISION WORKFLOW DEMO ILLUSTRATIVE
Illustrative workflow • sample data
COMPUTER VISION

Turn a field image into structured shelf evidence.

A configured product library can help locate products, count visible facings, estimate share of shelf and flag gaps for review.

Products mapped34
Shelf gaps3
Share of shelf42%

Example values show the type of output, not a customer result or accuracy claim. Share of shelf is observable from configured imagery; market share needs suitable sales or market data.

01

Capture

Photo or video linked to outlet, task and time.

02

Understand

Products, prices, facings, gaps and promotion.

03

Guide

AI assistance gives the rep the next useful action.

04

Prove

Review, recapture and accepted evidence close the loop.

Explore the technology workflow
SHELF SIGNAL → FIELD ACTION

A shelf gap can lead to three different next moves.

In a synthetic 120-outlet sample panel, 40 observed gaps separate into permitted shelf action, supply escalation and a check before action.

24Accessible stock10No store stock6Check first
Explore the decision examples Illustrative sample data. Separate from the 50-outlet pilot below.
GENERIC WORKED EXAMPLE

See the gaps.
Test the fix.
Measure what holds.

R37,625 excluding VAT

One brand. 50 outlets. One compact regional cluster. Four weeks.

Illustrative project scope

  • 50 baseline outlet assessments with photo evidence.
  • Supplied POS installations in up to 25 selected outlets, with up to three simple items each.
  • Basic merchandising resets in up to 10 selected outlets.
  • 10 verification revisits to selected outlets.
  • Mobilisation, route coordination, weekly exception review and a final evidence summary using an existing workflow.

Identify execution gaps, complete selected authorised corrections and review whether the correction remains in place at the sampled revisit.

Scope note: Installation, reset and verification selections may overlap within the same 50-outlet group. They do not represent additional unique outlets. Access, retailer permissions, supplied materials and accessible stock must be agreed before work starts.

Excluded: Print and material production, stock and samples, venue or site charges, structural installation, special travel and additional software or integrations.

Generic illustrative estimate, not a quotation, fixed offer or customer result. Final scope and price depend on geography, access, approved tasks and supplied materials, and require a written proposal. No sales uplift or compliance outcome is guaranteed.

A CLEARER COMMERCIAL PROPOSAL

Know what you’re commissioning.

01

Define the objective, outlets and channel

02

Agree tasks, materials and responsibilities

03

Set the evidence and acceptance standard

04

Review the scope, price and next steps

Ask for a price against a defined scope. Travel, materials, supervision, evidence and follow-up should be clear so you can assess the value of the work.

How to compare proposals

Put your next brief on the table.

Share your service, channel, locations, approximate outlets and timing. Start with a campaign, an assessment or a defined store programme.