FMCG SERVICES / PROMOTIONS & SHOPPER ACTIVATION

Bring the brand into the shopper conversation.

Connect campaign ideas to practical in-store activity: a clear message, the right environment and field work designed around what shoppers should see, understand or do.

WHEN TO USE IT

Start with the problem
you need solved.

Use this service for a product introduction, a promotional period, a sampling brief or a campaign that needs people to explain and demonstrate the offer.

What the work can include.

Campaign planning

Define the audience, outlet type, geography, activity window and desired shopper action. Confirm store permissions and the practical conditions for delivery.

Shopper engagement

Scope product explanation, approved demonstrations or other shopper-facing activity around the campaign message and the trading environment.

Sampling readiness

For sampling briefs, agree the product supply, handling requirements, equipment, permissions and reporting before scheduling activity.

Activation reporting

Agree which activity and observations matter. Keep engagement counts separate from attributed sales unless the campaign has a reliable conversion measurement method.

AGREE THE OUTPUT

Deliverables with
a clear purpose.

A campaign people can encounter in trade, with a practical delivery plan and clear evidence of what was done.

A scoped activation plan with roles and required materials
An agreed shopper message and activity format
Evidence of the commissioned activity
Campaign observations and an exceptions summary

What to bring to the brief.

Your product, audience, campaign objective, preferred channels, locations, dates and available promotional materials.

Materials, access, programme capacity and any exclusions are confirmed during scoping.

Complete the programme.

Merchandising & visibility

Turn the store plan into shelf-level action.

Explore service

Retail execution & intelligence

See the issue. Scope the action. Verify the result.