FMCG SERVICES / MERCHANDISING & VISIBILITY

Turn the store plan into shelf-level action.

Your brand needs more than a visit on a schedule. It needs the agreed products, presentation and promotional materials checked in the stores that matter to your campaign.

WHEN TO USE IT

Start with the problem
you need solved.

Use this service when shelf presentation varies between stores, a campaign needs consistent execution, or your team needs a clearer picture of what is happening at outlet level.

What the work can include.

Shelf presentation

Check and carry out agreed shelf-presentation tasks, including facings, product positioning and tidiness where store permissions and the brief allow.

Availability observations

Record observed gaps against the agreed product list and distinguish what the field team can resolve from issues that need your sales or supply team.

Promotional visibility

Check agreed point-of-sale materials and campaign placements. Scope installation, materials, access and replacement work explicitly.

Store follow-through

Record completed tasks and unresolved exceptions so the next action is clear. A store visit and an accepted task are different things.

AGREE THE OUTPUT

Deliverables with
a clear purpose.

More consistent execution of the store standard you have agreed—not just a count of visits.

A store and task scope agreed before mobilisation
Field evidence against the agreed presentation standard
Visibility and availability observations relevant to the brief
An exception list with the required follow-up

What to bring to the brief.

Your channels, locations, approximate outlet numbers, product focus, visit frequency and campaign dates.

Materials, access, programme capacity and any exclusions are confirmed during scoping.

Complete the programme.

Promotions & shopper activation

Bring the brand into the shopper conversation.

Explore service

Retail execution & intelligence

See the issue. Scope the action. Verify the result.