TRADR LOOPModern trade and traditional trade need different execution briefs.
The channel changes the store environment, the work and the evidence. A useful campaign brief makes those differences explicit.
TRADR LOOP editorial • 5 September 2026
Modern trade: define the store standard
For supermarket work, describe the agreed shelf presentation, visibility tasks and campaign requirements. Confirm store access, placement permissions and the materials available before scheduling field activity.
Local and traditional trade: define the outlet mix
Separate local shops, main-market outlets and wholesale environments. List the geography and outlet types so the delivery discussion reflects the trading environment. An outlet count alone does not describe the full job.
Separate merchandising from promotion
Merchandising concerns the agreed in-store presentation and tasks. Promotions involve shopper engagement or campaign activity. If both are required, define each deliverable, its timing and its acceptance criteria.
Build the evidence into the brief
Agree the photos, observations and exception reporting required. Define who checks the evidence and how incomplete work is resolved. Do not treat a recorded visit as automatic proof of successful execution.
Start a scoped discussion
Share the channel, approximate outlet numbers, locations, campaign window and required services. TRADR LOOP can discuss merchandising, promotions and execution as separate or combined scopes.